The Future Laboratory: In House Trend Briefing

A good interesting lecture, the company really seemed to have their finger on the pulse of current and future trends relying on instinct rather than statistical information to form their predictions.

At three and a half hours there was lots of information packed in so I've highlighted points of personal interest.

  • As a society we are becoming more conservative with regards to our opinions on anti social behaviour and our understanding of the community.

If you were to apply Hooke's law to society that is to say that each action has an equal and opposite reaction then you could concieve that the current trends in responsiable living (e.g our intrest in organic food, carbon footprints etc) is a direct reaction to the hedonistic attitudes of the post 60's generations.

  • Slowtopia

The fast paced on demand culture os being replaced by a slower more experiential culture, people are seeking less stressful more luxurious services more interested in the experience rather than the product. Current trends in travelling were highlighted as an example.

  • Mennaissance

A paticularly interesting study of the new male as a demographic group. Men are reinventing themselves adapting to gender equality. As a man I must say that it was quite scary how well I found myself and others defined within the study.

  • Synthethics

An interesting concept though I'm not sure what timescale was implied for the prediction of this paticular trend. There does seem an inevitable leap toward such a movement but I believe that the current 'responsible trends' are very strong and will last for some time.

Castle Howard





Over summer I visited Castle Howard, a fully functioning estate in the Vale of York.
The house has been in with the current family for over 300 years. (paticularly useful when you look at my current management project)

The estate gains income from


  • Agricultural produce

  • Tourism, gift shop, entrance fee etc

  • Plants grown in the rose garden and woodland

The stables have been converted into workshops and the main house provides gallery space, my old foundation tutor had an exhibition there last year.

Kane Cunningham, Scarborough Regatta 2005