RSA Lecture - Jason Prior

Head of EDAW European department Prior's lecture concentrated on three large projects
  1. The regeneration of Manchester
  2. The Blackpool masterplan
  3. The Olympic Games

EDAW have found an image that works well in the market, city councils and others subscribe to the corporate feeling that their company produces. Hardly surprising as it is the commercial sector that towns now look to for economic success..

Blackpool Masterplan


Though I don't doubt that Prior was sincere in believing that EDAW was making the world a better place it was interesting to hear Wayne Hemmingway speak before of the Blackpool master plan at the Shifting Sands conference.

Hemmingway went to Blackpool as a child with many fond memories of the town and was a little hacked off at the proposed development by EDAW. He put forth the argument that such developments kill the spirit of the place, that the qualities of a place must be retained.

This is a debate that will affect the future of many towns. Which way forward do we take?